7. Content & Intellectual Property
User Content
You retain ownership of content you post but grant us a license to:
- Display and distribute your content on our Platform
- Modify content for technical or operational purposes
- Use content for platform functionality and improvements
Content Standards
All content must:
- Be accurate and not misleading
- Comply with applicable laws
- Not infringe on third-party rights
- Be appropriate for a professional platform
Property Image Upload Standards
RentSmart provides listing services to landlords, agents, and property managers. To preserve the integrity of the platform and protect all users, all uploaded property images must comply with the following mandatory standards:
- No watermarks or overlays — Images must be free of overlaid text, logos, agency branding, watermarks, or any graphic element that obscures the property. This includes digitally embedded contact details, promotional slogans, or third-party branding of any kind.
- No embedded contact information — Phone numbers, email addresses, website URLs, WhatsApp numbers, and similar contact details must not appear within the image itself. Contact information is managed exclusively through your verified profile and is shared with prospective tenants through authorised platform channels only.
- No circumvention of platform channels — Embedding contact details in images for the purpose of directing enquiries away from the platform — whether to avoid subscription fees, bypass lead-management systems, or conduct transactions off-platform — constitutes a material breach of these Terms. This includes but is not limited to printing phone numbers, WhatsApp numbers, or URLs onto listing photographs.
- Authentic, accurate representation — Photos must be genuine, current images of the actual property being listed. Digitally altered, stock, or unrelated images are prohibited.
- Clear and unobstructed — Images should be well-lit and clearly show the property without misleading filters, heavy editing, or visual obstructions that misrepresent the space.
RentSmart Intellectual Property
Our Platform contains proprietary content including trademarks, logos, branding, interface designs, and database compilation. You may not use these without written permission.